Tummy Time
Tarot Cards
& AR Filter
Tummy Time is the practice of placing baby on their tummy to promote motor development — and like many transitional periods, it can be initially uncomfortable.
To help baby get through this tough adjustment, we developed a trendy (& cheeky) set of baby-themed, digital Tarot Cards.
When the Tummy Times get tough, we just consult the cards.
To announce the launch of our digital Tarot Cards, we developed an Instagram AR Filter.
We asked users to tag us for a chance to be featured on our story, and got lots of love in the process.
(Also, yes. That is me. In all my oily glory)
Diaper-Dad Sneaker
Last Father’s day, we paid tribute to the quintessential, dorky-dad sneaker (no New Balance shade) by teasing the release of our Diaper Dad Sneaker — a totally fake, sneaker prototype, made out of Huggies Diapers.
The Real Diapers & Wipes of Huggies Skin Essentials
We met our new moms where they’re at and celebrated the season return of The Real Housewives of New York by putting a Huggies spin on their iconic sassy intros.
Huggies
STEM-fluencer
In a world full of influencers trying to sell you sh*t, who can you trust?
Answer: Huggies’ STEM-fluencers.
We partnered with real Huggies Diaper Engineers and let them answer the questions we get frequently asked on social — such as, “what’s a blowout blocker?” & “how do I prevent diaper rash?” in this 3-part series.
Huggies Summer Baby Games
In celebration of the 2024 Summer Olympics, we partnered with content creators to generate UGC for this 3-part series: The Huggies Baby Games.
We paired witty, announcer-inspired VO with footage of our baby athletes as they sprinted, splashed & sometimes-took-a- tumble in our Little Movers & Little Swimmers Diapers.
Credits
CW: Lauren Lumsden
AD: Lisa Azcona
CD: Sam Salzano